In packaging, just when you complete the launch, it’s time to start the redesign. I’ve worked with Sam’s Club buyers on inkjet retail packaging for the last four years. We’ve had three different buyers, and have always come in under budget on our redesign costs and development.
Flexible packaging hit Sam’s Club store shelves in 2016. This change to flexible packaging was pushed through their system in record time due to my leadership of our in-house design team, as opposed to working with outside agencies that only slowed down the graphic production processes.
I have previously designed and worked with Amazon on their AmazonBasics Frustration Free packaging of our inkjet cartridges. All installation sheets, label designs, return bag program and mailing box design was handled by myself. I also handled all production-level packaging design and installation sheet design and translatoins for Staples brand cartridges, as well as handling the transition from traditional fiber board box to stand up packaging in a foil bag.
Responsible for:
- Research, development & operations leadership to get new product to market in a timely fashion for Sam’s Club store launch.
- Provided Member’s Mark Brand Guidelines by Sam’s Club to use to create new packaging options.
- Provide Sam’s Club with the latest in packaging innovation to drive store sales and create a positive Member’s Mark product brand experience.
- Manage sales process from buyer communication, setting up items in Retail Link, ensuring purchase orders are flowing correctly, support operations in ensuring they are producing to their orders efficiently, monitor Retail Link for spikes or lows in sales to adjust production accordingly, ensure all packaging is properly printed and meets the Member’s Mark Brand Guidelines.
Results:
- Member’s Mark printer cartridges are available in all Sam’s Club stores and location in the United States & Puerto Rico
- Second redesign (above) saw increase store sales of 40% over previous packaging in clamshell style packaging.