AMY WOOD
AMY@HELLOAMYWOOD.COM
(913) 963-4357
WORK EXPERIENCE
CivicPlus (Manhattan, KS, remote)
Product Marketing Manager, 5/2019-present
At CivicPlus, we help over 4,000 municipalities do more with less. As THE integrated technology platform for local government, we connect municipality employees and elected officials with the citizens they represent and serve with simplicity, versatility, and power of our integrated portfolio of local government solutions.
- Develop, execute and optimize multi-channel acquisition and demand generation programs for the flagship product of the company, CivicEngage, local government website design and hosting.
- Partner with sales team to convert sales-ready qualified leads with sales enablement tools and resources.
- Work with sales, product development, and product strategy teams to plan, strategize, analyze and segment for current and upcoming product releases. Includes market positioning, and formal marketing planning.
- Recommend and drive content strategies - including white papers (one pagers), success stories (case studies), website content, videos, product overviews and presentations.
- Plan and deploy SEM, SEO and paid social media programs to achieve growth targets including campaign ad development, landing page optimization testing and analysis.
- Report progress relative to ROI, revenue attribution and campaign investment utilizing HubSpot, Salesforce, Google Ads and other reporting resources.
- Focus on implementing programs that consistently generate new, high quality leads for our company Exceeded lead generation goals monthly, and currently at 212% of lead goal for the year with a 36% conversion rate.
ReposiTrak (Salt Lake City, UT, remote)
Marketing Manager, 1/2018-3/2020
ReposiTrak, owned by Park City Group (NASDAQ: PCYG), encompasses 3 major offerings under the ReposiTrak brand umbrella: Risk and Compliance Management, Supply Chain Solutions, and a B2B ecommerce platform, MarketPlace.
- Lead demand generation programs for all product families. Develop, execute and optimize multi-channel acquisition and demand generation programs. Partner with sales team to convert sales-ready qualified leads, by utilizing playbook processes and coordinating marketing support for each step.
- Marketing planning and strategy. Work with sales and development teams to plan, strategize, analyze and segment for current and upcoming product releases. Includes market positioning, and formal market planning.
- Content strategy and website marketing. Recommend and drive content strategies - including white papers (one pagers), success stories (case studies), website content, blog posts, webinars, user training, videos, product overviews and presentations.
- Lead SEM efforts including SEO and PPC. Plan and deploy SEM programs to achieve growth targets including campaign ad development, landing page optimization testing and analysis. Work within budget for online campaigns while generating enough leads for the sales team.
- Develop and track KPIs. Create and update dashboards for reporting progress relative to ROI, revenue attribution and campaign investment. *Implemented use of SalesForce Leads object to better manage the sales process for both outside and inside sales teams.
- Project management. Relaunch ReposiTrak.com website within 2 month deadline, relaunch ParkCityGroup.com website within 6 weeks, plus manage multiple cross-functional projects concurrently with development, IT, sales and other departments.
- Design and execute software marketing programs. Overall strategy, plus hands-on, tactical execution to support the inside and outside sales teams. *Implemented account-based marketing approach for larger, outside sales opportunities.
- Enterprise sales support. Create highly-customized prospect presentations for large opportunities in supply chain, including scan-based trading, vendor managed inventory, margin price control, item/cost management, automated ordering, demand planning, store level ordering, DC procurement, delivery-based trading and fresh item management.
Staples Promotional Products (Overland Park, Kansas)
Senior Marketing Manager IV (Field Marketing), 2016-2018
Staples Promotional Products is the promotional products division of Staples, the office supply superstore. Headquartered in Overland Park, Kansas, SPP works with some of the world's largest brand to provide creative brand experiences. Often recognized as one of the top promotional products distributors in North America, SPP continues to grow year over year with revenues of more than $600 million.
- Strategize, develop, and execute field marketing initiatives and campaigns for the commercial sales and online division with a focus on healthcare accounts.
- Work collaboratively with field sales and internal stakeholders to execute marketing plans, campaigns, improvements, and strategies that created a 30% increase in gross sales in the commercial market.
- Manage and continually improve programs, campaigns and communications that deliver mid and commercial market marketing resources to sales reps focusing on the healthcare and education verticals, including local advertising, client materials, Staples branded materials, social media, easy-to-use templates, and Staples' internal tools for managing marketing resources.
- Leverage various internal and external marketing channels to drive awareness and business development, including partnering closely with internal sales resources and support services such as Account Services, Creative, and Art.
- Establish strategic e-commerce and field sales marketing plans and execute utilizing a combination of email marketing, digital advertising, company blog, and organic plus paid search to contribute over $22 million in proven revenue.
- Implemented Google Analytics Data Studio Dashboards on all e-store client (65 sites), blog, and e-commerce properties to provide a holistic view of site performance and identify opportunities.
- Analyze internal and external data sources to identify changes needed to increase sales growth: Google Analytics, AdWords (SEM), product description (SEO), Variable (A|B) testing results, sales numbers, trends, and competitor weaknesses to assess impact and opportunities.
- Partner with Vendors, Management and Clients to develop and execute RFP responses, special events, client presentations, product videos, marketing solutions, webinars, product training and pricing strategies.
- Manage and build team of field marketing managers to support field sales.
U, Inc. (Overland Park, Kansas)
Director of Marketing, 2015-2016
U, Inc. is compromised of multiple brands: MotionU.com (online auto event aggregator), Safe Gatherings (online abuse prevention training & background checks), S/P2 (online safety training for vocational tech schools and businesses), CongregationU (online training for church volunteers, clergy, and staff), UEvent (online event management), and more.
- Develop comprehensive marketing campaigns for multiple brands and products.
- Manage launch and branding of new companies include market research and analysis, creation and execution of marketing strategy, design and development of marketing messaging and communication plans. Manage all social media.
- Carry out direct mail marketing plan which includes sending over 20,000 emails per week plus direct mail campaign to move forward the sales or retention relationship with customers and prospects. New course announcements, product updates, sharing industry knowledge and transaction-based communication forms a foundation for interaction.
- Analyze performance of websites and determine where additional marketing or changes in current strategy would be beneficial.
- Coordinate all media buys for multiple companies including print, radio, television, social media. Determine participation in national and local events or sponsorship levels at industry-related shows, conferences and special events.
- Responsible for annual marketing budget for all brands.
- Author and/or edit content including case studies, white papers, press releases, newsletters, blogs, presentations and webinars. Respond to speaker requests for management to secure speaking engagements are large industry events including SEMA and NACE conventions.
- Media, press and blogger relations contact. Communicate with global, national and local press to share press kit, pitch stories, articles and other content for publication.
InkCycle, Inc. (Lenexa, Kansas)
Head of Marketing, 2009-2015
Marketing Manager, 2007-2009
Marketing Communication Specialist, 2005-2007
- Create, manage and implement strategic sales and marketing plans for all InkCycle brands: TonerCycle/InkCycle (B2B Manufacturer), LaserCycle (B2B Retail), Mighty Handle (B2C Consumer Product), ReCore (B2B Service), and grenk (B2B/B2C Consumer Brand)
- Create, curate and manage all published company-related content including ownership over social media channels by monitoring, listening and responding to generate sales leads. This includes blog post planning and management, social media planning and execution, press release writing and distribution, marketing collateral for both company use and dealer use, and website management.
- Responsible for implementing and creating on-target product delivery for new and relaunching brands, line extensions, product releases, packaging optimizations, and corporate private-label packaging applications for a product line that encompasses over 1000 products available in 50 packaging configurations.
- Responsibility for department financials and employees.
- Manage internal and external talent. Provide relationship management with advertising agencies, graphic and web project designers, production artists, and lifestyle and product photographers.
- Manage all reseller/dealer marketing communications to approximately 600 dealer-partners including collateral material writing and design, blog management and content management/creation on all social media platforms.
- Support retail initiatives and training for our resellers by creating and executing packaging, store concepts and POS (Point of Sale) display experience for retailers, big box and club stores including Amazon.com, Sam's Club, Staples, HSN.com, and Walmart.com.
- Create, maintain and manage the brand-specific corporate sales library, including new product launches, sales packets, web resources, and the creation of additional collateral piece for new programs while providing sales management to strategic partners.
- Execute trade shows by managing all creative and logistics of the display and travel.
SPORTS MARKETING & MANAGEMENT WORK EXPERIENCE
Jackson Senators Baseball Club (CLB ), Director of Sales & Marketing, 2002-2005
Jackson Bandits Hockey Club (ECHL), Director of Ticket Operations, 1999-2003
San Jose Rhinos Professional Roller Hockey Club (RHI), Group Sales/Game Day Operations, 1997-1999 (Owned by NHL team, San Jose Sharks.)
Kansas City Blades Professional Hockey Club (IHL), Game Day Operations, 1996-1997
Professional Musician (Touring), Stiletto Entertainment, 1994-1996
SKILLS
Strategic Marketing
Guerrilla Marketing
Content Marketing
Direct Marketing
Email Marketing
Social Media Marketing & Management - HootSuite
Budget (Department P&L)
Retail Packaging and Testing
Tradeshow Planning & Execution
Public & Media Relations
Marketing Plans & Budgets
Corporate Communication
Mobile Marketing
Lead Nurturing
New Product Launch
New Product Design & Research
Project Management
Social Media - Paid & Organic
SEO & Analytics
Video Editing & Production - Final Cut Pro, VideoScribe, YouTube, Vimeo
Microsoft Office Suite - Word, Excel, PowerPoint, Access
Adobe Creative Suite - InDesign, Acrobat Pro, PhotoShop, Illustrator, DreamWeaver
CRM - Custom, SalesForce, SuiteCRM (Sugar), SalesForce Marketing Cloud
CMS - WordPress, Custom Applications
Marketing Automation - Marketo
Custom Applications: Walmart Retail Link, HSN Supplier Portal, Dell Packaging Management System
Web-Based bulk Email programs - Responsys, Blue Hornet, Constant Contact, Emfluence
Education
Arizona State University, 5/2017
Master of Science (M.S.), Technical Communication
- Alpha Epsilon Lambda (National Honor Society of Graduate Students)
- Society for Technical Communications, Student Member
- Completed Master Degree thesis with published paper featuring a User Experience Study (Archived Here)
Columbia College, 2008- 12/2010
BA, Marketing/Management
University of Missouri-Columbia, 1992-1995
BS, Agricultural Journalism field of study
- Angel Flight/Silver Wings Social Service Club
- Delta Gamma Fraternity (Social Sorority)
- Collegiate Softball
Memberships & Professional Certifications
American Marketing Association
Local Chapter Secretary (2000-2003), Member (1999-Present)
PCM® (Professional Certified Marketer) since 1999
Six Sigma Green Belt (CSSGB)
Six Sigma Institute issued 2016
Project Management Institute (PMI.org)
Project Management Professional Certification, 1998-2002
Google Analytics Academy (2013-present)
Digital Analytics Fundamentals, Google Analytics Platform Principles, Google Tag Manager Certifications
HubSpot, Inbound Marketing Certification 2015-2019
emfluence E-mail Marketing Platform User Certification, 2015
Institute of Packaging Professionals - Heart of America Chapter
Vice-President (2010-2013), Member (2010-Present)
CPP (Certified Packaging Professional), 2010-2015
Sustainable Packaging Coalition
Member (2009-2014)
Walmart Retail Link Certification, 2012
CITI Program - Human Research (Social and Behavorial Research)
IRB Services, Instititational Review Board Services
Feb 2016-2020
Society for Technical Communications (STC)
Student Member, 2015-2017
RECENT Conferences
Digital Summit Kansas City 2017, 2018, 2019
BrandManage Camp Marketing Conference (multiple locations) 2017-2019
American Marketing Association Annual Conference (multiple locations) 2004-2013, 2016, 2018
Digital Summit Phoenix 2015
Sustainable Packaging Summit Expo & Conference 2008-2013, 2015 (Presented by GreenBlue.org)
SPC Advance (Sustainable Packaging Coalition Conference & Expo) 2009-2015
AMA (American Marketing Association) Annual Conference: Inspired Marketing 2006-2015
Lyra Imaging Symposium: Profiting from Transformative Technologies & Trends 2012
Brands-Only Summit 2015 (Guest of Brand Owner)
Sustainable Packaging Forum 2014 (Presenter with Brand Owner)
Mozcon Digital Marketing Conference 2013-2015
The Marketing Nation Summit 2014 (Presented by Marketo)
KCDMA (Kansas City Direct Marketing Association) Direct Marketing Days 2011-2015, 2018
KCDMA Advanced Marketing Symposium 2015
U.S. Manufacturing Summit 2013-2015 (Presented by Walmart)
Walmart's Made in USA Open Call 2013-2015
Sustainable Products Expo 2011-2015
TRADE SHOWS & MAJOR EVENTS (EXHIBITOR)
Numerous grocery and retail trade events for ReposiTrak including General Merchandise Expo, Food Safety Summit, The Fancy Food Show, Sweets & Snacks Expo, Food Expo, United Fresh, ShopTalk, SupplySide Expo, International Association for Food Protection Conference, and California Grocery Association events.
International Business Products Inc. (IBPI) Regional Events: IBPI is the largest buying group in the independent business office products industry, providing savings and benefits to over 350 independent commercial copier, print, and IT dealers across North America. 1 national event with location rotating through the US per calendar year.
Business Technology Association (BTA) Regional Events: International not-for-profit trade association serving independent dealers, value-added resellers, systems integrators, manufacturers and distributors in the office technology industry. 5 regional events rotating cities in each region per calendar year.
ITEX National Conference & Expo: The ITEX show brings together office technology vendors, dealers, resellers, and managed services providers for 3 days of information sharing, peer-to-peer networking, and discussions on how to thrive in this evolving industry.
Recharger World Expo (Business Imaging Expo) presented by Recharger Magazine: (Defunct) Formerly the largest industry trade show held annually in Las Vegas.
Numerous local, Chamber of Commerce and smaller table-top events.
Awards & Recognitions
Recharger Readers Choice Awards:
Best Marketing Recognition 2003-2013
Recharger Green Award 2011-2012
Best Ad Campaign 2008-2010
Best Managed Print Solution 2011-2012
Private Label Partner of the Year (2004)